教育背景：2011 圣路易斯华盛顿大学，市场营销博士2002 纽约大学，经济学硕士1999 韩国庆熙大学，经济学学士工作经历：THEFACESHOP海外市场战略部，经理，2005-2006三星海外市场部，助理经理，2002-2005东元证券管理策划部，助理经理，1999-2000教授课程：中国，深圳市，北京大学汇丰商学院，2011年至今管理学助理教授 (市场营销)Fellowships, Honors and Awards Outstanding Professor Award, Shenzhen City, China 2013 Outstanding Professor Award, Peking University 2013 Hubert C. Moog Scholarship, Washington University in St. Louis 2007-2008 Doctoral Fellowship, Washington University in St. Louis 2006 - 2011 Grand Prix Award in Six-Sigma Research Competition, Samsung Electronics 2004 Kyung-Hee Family Scholarship, Kyung-Hee University 1992 - 1998 Research Interests Advertising Competition, Channel Management, Sports marketing, e-Commerce, Corporate Social Responsibility(CSR) Under Review \
近期论文
发表论文“Advertising and Price Competition in a Manufacturer-Retailer Channel Structure,” forthcoming, Sep. 2017) with Tat Y. Chan and Chakravarthi Narasimhan, International Journal of Research in Marketing (SSCI)*“Loss Aversion and Reference Dependence Effect of Online Word of Mouth (WOM) via Twitter on Movie Goers’ Decisions (forthcoming, June, 2017)” with Young Joon Park and Charin Polpanumas, Journal of Advertising Research (SSCI)*\
