个人简历

教育背景\r
2011/9-2016/7，复旦大学管理学院，市场营销专业，博士\r
2014/8-2015/9，美国天普大学FOX商学院，市场营销专业，联合培养博士\r
2007/9-2011/7，清华大学外文系，英语专业，学士\r
2008/9-2011/7，清华大学经济与管理学院，经济学专业，学士（二学位）\r
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工作经历\r
2019/8-至今，北航经管学院市场与数字化营销系，副教授、硕士生导师\r
2016/7-2019/7，北航经管学院市场与数字化营销系，助理教授、硕士生导师\r
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奖项及荣誉\r
教育部第八届高等学校科学研究优秀成果奖（人文社会科学）青年成果奖（1/1）, 2020\r
中国市场营销国际学术年会最佳分会论文奖（1/2）, 2019\r
省级社会科学优秀成果奖三等奖（2/6）, 2019\r
北航优秀硕士论文指导教师, 2019\r
省级优秀调研成果奖（2/5）, 2018\r
北航学院优秀导师, 2018

研究领域

大数据消费者行为分析、数字化营销、数字化转型、消费决策、可持续营销战略、电子商务等""

近期论文

部分学术论文(#同等贡献；*通讯作者)\r
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Li, C., Luo, X., Zhang, C., & Wang, X. (2017). Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness. Marketing Science, 36(5), 762-779.（UTD24, ABS 4*）\r
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Cui, Z., Ouyang, T., Chen, J. E., &Li, C*. (2019). From peripheral to core: a case study of a 3D printing firm on business ecosystems reconstruction. Technology Analysis & Strategic Management, 31(12), 1381-1394.\r
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Ming, Y. #,Li, C#., & Chen, J. (2020). Acquisition mode and credit card overspending behavior: An empirical analysis of the credit card industry. Journal of Consumer Affairs.\r
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Ming, Y., Chen, J. E., & Li, C*. (2020). The impacts of acquisition modes on achieving customer behavioral loyalty: an empirical analysis of the credit card industry from China. International Journal of Bank Marketing.\r
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李晨溪;姚唐;气象因素如何影响消费行为?基于情境营销理论的气象营销机制,心理科学进展, 2019, 27(02)：191-200.\r
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马赛;李晨溪*;基于悖论管理视角的老字号企业数字化转型研究—以张弓酒业为例,中国软科学, 2020, (4)：184-192.\r
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部分会议论文/报告\r
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Li, C., Huang, J.. Differences between E-mail and Mobile SMS on Enduring Reactivation of Dormant Customers. China Marketing International Conference, Guangzhou, China, July 2019.\r
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Li, C., Luo, X., Wittkowski, K.,& Zeng, F.. Unexpected Weather Change and Mobile Promotion.38th Annual ISMS Marketing Science Conference, Shanghai, China, June 2016.\r
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Li, C., Luo, X., Zhang, C.,& Wang, X.. Weather and Mobile Promotion Purchase: Evidence from Big Data Field Experiments. Winter AMA Conference, Las Vegas, US, Feb 2016.\r
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Li, C., Reinaker, A., Wang, X., & Luo, X.. Mobile App Deep Engagement.37th Annual ISMS Marketing Science Conference, Baltimore, US, June 2015.