Jooyoung Park
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Jooyoung Park 博士职位:助教授最高学历:爱荷华大学市场营销博士教育背景:2014年5月,爱荷华大学博士(市场营销)2007年,韩国科学技术院硕士(管理工程)2004年,韩国庆北国立大学学士 (工商管理)教学营销管理,消费者行为近期论文
Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock “Relative Effects of Forward and BackwardPlanning on Goal Pursuit,” Psychological Science, Forthcoming.Sunghun Chung and Jooyoung Park “Exploring Consumer Evaluations in Social Media: The Role of Psychological Distance between Company and Consumer,” Computers in Human Behavior, Forthcoming.Park, Jooyoung and William M. Hedgcock (2016) “Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation,” Journal of Consumer Psychology, 26(3), 395-409.Chung, Sunghun and Jooyoung Park (2015) “The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market,” Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration.Chung, Sunghun and Jooyoung Park (2013) “Effects of Social and Temporal Distance on Evaluation of Corporate Ambivalent Behavior,” Social Behavior and Personality, 41(7), 1219-1224.Park, Jooyoung, Yeosun Yoon, and Byoungtae Lee (2009) “The Effect of Gender and Product Categories on Consumer Online Information Search,” Advances in Consumer Research工作论文:PPark, Jooyoung and William M. Hedgcock “The Influence of Perceived Goal Progress on Consumer Perception of and Preference for Unifinal versus Multifinal Means,” Revising for resubmission at Journal of Consumer ResearchLu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam “Simultaneous versus Sequential Approach to Conflicting Multigoal Management: The Moderating Role of Mindset Abstraction,” Revising for 2nd review at Journal of Consumer ResearchPark, Jooyoung and Hedgcock, William M. “The “Left-to-Right Effect” of Product Location on Consumer Judgment,” In preparation for Journal of MarketingKim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure andCrowdfunding: An Empirical Analysis of the Disclosure of Project Risk and Market Reaction,” In preparation for MIS QuarterlyHedgcock, William M., Jooyoung Park, and Irwin Levin “Differences in Risk and Attribute Framing,” In preparation for Psychological ScienceSouissi, Fayrouz and Jooyoung Park “The impact of mixed-sex competition on women choice of an androgyny style of fashion,” In preparation for Jooyoung and Hedgcock, WilliamPark, Jooyoung and William M. Hedgcock “The Influence of Vertical Product Positions on Consumer Judgment” (4 studies completed)Park, Jooyoung and William M. Hedgcock “The Persuasive Influence of Fit between Goal Progress and the Construal Level of Message Framing” (3 studies completed)Park, Jooyoung and Sara Kim “Can a Gift Tell Your Romantic Relationship? The Impact of the Intimacy of Romantic Relationships on Gift Choice” (2 studies completed)Park, Jooyoung “The Asymmetric Effect of Going Green versus Going Luxury” (2 studies completed)Souissi, Fayrouz and Jooyoung Park “The Impact of Mixed-Sex Competition on Women Choice of an Androgyny Style of Fashion” (1 study completed)标签: 汇丰商学院 北京大学深圳研究生院
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