管理学（市场营销学）博士，2021年6月毕业于华中科技大学管理学院，现任职四川大学商学院助理研究员。研究发表在Journal of Retailing and Consumer Services、Cyberpsychology Behavior and Social Networking等期刊。【科研成果】：参与国家自然科学基金面上项目. 虚拟现实(VR)广告对购买决策的影响研究：作用机理与协同效应. 2020-2023.
研究领域
"消费者行为、人机交互（AI、电脑端和手机端差异、VR）、网络营销"
近期论文
Zhu D. H., Deng Z. Z., Chang Y. P. Understanding the influence of submission devices on online consumer reviews: a comparison between smartphones and PCs. Journal of Retailing and Consumer Services, 2020, 54. (SSCI JCR Q1, IF:7.135)Zhu, D.H. & Deng, Z. Z. Effect of Social Anxiety on the Adoption of Robotic Training Partner. Cyberpsychology Behavior and Social Networking, 24(5), 343-348. （SSCI, JCR Q1, IF:4.157）Deng, Z. Z., Zhu, D.H. Does Alpha go's Victory Over Human Champions Reduce The Interest Of People In Go? The Negative Effect Of Artificial Intelligence On Competition Events, ACR Conference, Paris, Oct 2020.
