个人简历

佛罗里达大学 市场营销 博士
讲授课程
营销原理(英文)、国际营销(英文)

研究领域

营销金融、产品危机管理、消费者社交互动""

近期论文

Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur, Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management, MSI Working Paper Series 2014
2014 INFORMS Marketing Science Conference Doctoral Consortium Fellow
2013 AMA Doctoral Consortium Fellow, University of Michigan