个人简历

个人简介：管理学博士
毕业院校：格拉斯哥大学
专业方向：品牌管理、市场营销

研究领域

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近期论文

1.Dong, X.Y., Veloutsou, C. and Morgan-Thomas, A. 2019. Negative Consumer Engagement. Presented in the 14th Global Brand Conference, Berlin, Germany.
2.Dong, X.Y., Veloutsou, C. and Morgan-Thomas, A. 2022. Negative Online Brand Engagement Scale Development Process: Structured Abstract. Presented in the 2022 AMS Annual Conference, Monterey, CA.