Jeff Lee is a Visiting Assistant Professor of Marketing at NYU Shanghai. Lee holds a BS in economics and in sociology from Duke University, and a doctorate in business administration in marketing from Harvard Business School. Prior to joining NYU Shanghai, Lee was a Lecturer and Visiting Scholar in marketing at MIT Sloan. Professor Lee's research interests are in digital marketing, language in social media, and word-of-mouth influence in consumer behavior. His research has been featured in media publications such as Modern Advertising, The Financial Times, and The Huffington Post.
研究领域
digital marketing, language in social media, word-of-mouth influence in consumer behavior
