个人简历

西北工业大学工学学士，荷兰代尔夫特理工大学硕士，香港理工大学设计学博士。
教育经历
- 博士，香港理工大学，设计学院
- 硕士，荷兰代尔夫特理工大学，产品战略设计专业
- 学士，西北工业大学，工业设计专业（理工类）
科研项目
- 主持国家自然科学基金青年项目：拟人化策略对消费者智能产品认知和评价的影响研究.
- 主持教育部人文社科基金青年项目：老年人多通道交互设计研究.
- 主持深圳市科创委基础研究面上项目：物联网背景下智能产品交互设计研究.

任教和任导师经历
硕士课程：设计研究方法，体验设计
本科课程：造型艺术基础

研究领域

消费者心理与产品设计
高科技产品的用户接纳与用户体验
视觉元素与消费者行为
设计思维与创意思维""

近期论文

ViP 产品设计法则：创新者的工具书(译). 朱昊正,李婕,成沛瑶, 2020. 华中科技大学出版社
Celhay, F., Cheng, P., Masson, J., & Li, W. (2020). Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels. International Journal of Research in Marketing, 37(1), 108-128.
Cheng, P., Mugge, R. & de Bont, C. (2019). “Smart Home System is Like a Mother”: The potentials and risks of using product metaphors in RNPs. International Journal of Design, 13(3), 1-19.
Cheng, P., & Mugge, R. & de Bont, C. (2018). The value of transparency in product designs: Design intentions and consumers’ interpretations. Journal of Engineering Design, 29(10), 539-568.
Cheng, P., Mugge, R., & Schoormans, J. P. (2014). A new strategy to reduce design fixation: Presenting partial photographs to designers. Design Studies, 35(4), 374-391.
会议论文及发表演说
Cheng, P. & de Bont, C. (2019). Investigating Product Competitiveness: the Comparative Study on Consumers’ Evaluation of Design Award-Winning Products between Chinese Brands and International Leading Brands. IASDR 2019, Manchester, UK.
Cheng, P., Mugge, R. & de Bont, C (2017). Design for better comprehension: design opportunities on facilitating consumers’ comprehension of really new products (RNPs). In V.Craig, G.Muratovski, & A.Lora (Eds), the proceedings of International Association of Society of Design Research (IASDR) Conference 2017, Cicinati, USA. pp. 236-251.
Cheng, P., Mugge, R., & de Bont, C. (2017). A smart home system is like a “Mother”! --- The effects of product metaphor on consumers’ comprehension of really new products (RNPs). In E. Bohemia, C. de Bont, & L. S. Holm (Eds.), Conference Proceedings of the Design Management Academy (Vol. 4, pp. 1079–1094). London: Design Management Academy.
Cheng, P., & Mugge, R. (2016). Alleviating consumers’ negative emotional responses to really new products: the potential of product metaphors. In Desmet, P.M.A., Fokkinga S.F., Ludden, G.D.S., Cila, N., & Van Zuthem, H. (2016) (Eds.). Celebration & Contemplation: Proceedings of the Tenth International Conference on Design and Emotion, Amsterdam, September 27-30, 2016 (Vol. 1, pp. 600-603). Amsterdam: The Design & Emotion Society.
Cheng, P., & Mugge, R. (2016). The value of transparency in product innovations. in: P. Lloyd & E. Bohemia, eds., Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking, Volume 1, pp 215-231.
Cheng, P., & Mugge, R. (2015). Should product innovations look simple or complex? The effects of visual complexity on consumers' comprehension of product innovations. IASDR 2015, Brinsbane, Austrialia.