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王雪华
2023-05-10 19:25
  • 王雪华
  • 王雪华 - 博士 副教授-华东师范大学-经济与管理学部-个人资料

近期热点

资料介绍

个人简历


开授课程
Marketing Essentials
Strategic Brand Management

研究领域


市场营销、消费者行为""

近期论文


1. Wang, Xuehua, Xiaoyu Wang, Xiang Fang, and Qingyun Jiang (2018), “Power Distance Belief and Brand Personality Evaluations,” Journal of Business Research, 84 (1), 89-99. (SSCI)
2. Wang, Xuehua, Hean Tat Keh, and Chen-Ho Chao (2018), “Nostalgia Increases Preference for Indulgent Foods: The Role of Social Connectedness,” International Journal of Consumer Studies, 42 (3), 316-326. (SSCI)
3. Wang, Xuehua, Cheris W. C. Chow, and Chung Leung Luk (2013), “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?” Psychology & Marketing, 30 (10), 918-933. (SSCI)
4. Wang, Xuehua (2011), “The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions,” Journal of Service Research, 14 (2), 149-163. (SSCI)
5. Wang, Xuehua (2011), “The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention,” Journal of Services Marketing, 25 (4), 252-259. (SSCI)

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