个人简历

教授课程
心理学
服务营销
管理心理学
营销管理
教育背景
西澳大学商学院，市场营销，博士
香港中文大学，可持续旅游管理，硕士
澳门科技大学，国际旅游管理，学士
Education
Ph.D. in Marketing, University of Western Australia
MSc in Sustainable Tourism Management， Department of Geography, The Chinese University of Hong Kong
Bachelor in International Tourism Management， Macau University of Science and Technology
Work experience
2017.05-now， Lecturer, Business School, East China University of Science and Technology
2017.07-2017.12, Research Associate, Centre for Human & Culture Values, University of Western Australia
2013.07-2017.06, Tutor & Research Assistant, Business School, University of Western Australia
研究项目
浦江人才计划 2020-2022
著作
1. 李玺，叶升,《企业活动策划－理论、方法与案例》，清华大学出版社 (2014).
获奖信息
Scholarship for International Research Fees China (IRFSC) (2014-2017)
Top-Up Scholarship for China SIRF scholarships (2014-2017)
Ad Hoc Top Up Scholarship (2014-2017)

研究领域

个人/文化价值观理论、消费者行为""

近期论文

1. Septianto, F., Ye, S*., G Northey., (2020), The Effectiveness of Advertising Images in Promoting Experiential Offerings: An Emotional Response Approach. Journal of Business Research. (forthcoming).
2. Ye, S*., Lee, J., Sneddon, J.N., & Soutar, G. N. (2019), Personifying destinations: A personal values approach. Journal of Travel Research, 59(7), 1168-1185.
3. Ye, S., Soutar*, G. N., Sneddon, J.N., & Lee, J. A. (2017), Personal values and the theory of planned behaviour: A study of values and holiday trade-offs in young adults. Tourism Management, 62, 107-109.
4. Lee*, J., Ye, S., Sneddon, J. N., Collins, P. R., & Daniel, E. (2017). Does the intra-individual structure of values exist in young children? Personality and Individual Differences, 110, 125-130.
Asia Pacific Journal of Tourism Research 期刊匿名审稿人
Tourism Management 期刊匿名审稿人
Frontiers in Psychology （Personality and Social Psychology 系列领域 编委会成员）