个人简介

教学科目 Teaching Area 本科：市场营销研究 Marketing Research (MKT304) 本科：定价策略 Pricing Strategy (MKT402) 硕士：市场营销管理 Marketing Management (MBMG02, MBBZ06) 硕士：研究方法 Research Methods (MBBZ11) 管理学博士管理前沿问题 Seminar on Current Management Issues (DBMZ03) 工商管理博士市场营销学导论 Seminar in Marketing (DBAZ02) 研学历 Academic Qualification: 2002 - 2005 年 香港浸会大学营销学博士 1985 - 1988 年 上海交通大学管理工程学硕士 1979 - 1983 年 江西理工大学机械工程学学士 工作经验 Working Experience Professor （July 2016—Now）, Associate Professor of Marketing (July 2008—June 2016) , Assistant Professor of Marketing (Aug. 2005--June 2008), Macau University of Science and Technology Associate Professor of Marketing (Oct.1996 -- Nov.2002), Qingdao University Visiting Scholar of Marketing (Sept.2000--Aug. 2001), York University (Canada) Lecturer of Marketing (Feb.1991 -- Sept.1996), Qingdao University Visiting Scholar of Business Studies (Feb.1990-- Jan 1991), Hong Kong Polytechnic University Director of Qingdao Office, Senior Supervisor (Sept. 1995--Aug.1997), Sole Agent of Qingdao District (Sept.1997--July 2000), ACNielsen (China) Ltd. Asistant General Manager & Manager of International Trade Department (Feb. 1993--Aug. 1995), Qingdao Pleno Group Company

研究领域

关系营销 Relationship Marketing 服务营销 Service Marketing 战略营销 Strategic Marketing 定价策略 Pricing Strategy 商业伦理 Business Ethics

研究项目 Research Projects 2014-2015 A Study on the relationship between customer relationship investments and relationship commitment in Macao Casino Industry, funded by Macau Foundation (Permit NO：MF-U/UH/MIAR/TIS-2014) 2012-2013 澳门特别行政区居民科学素质调查, 澳门特别行政区科学技 术发展基金资助项目（批准文号：028/2012/P） 2012-2013 澳门文化及城市形象研究，澳门基金会资助项目（项目编号： MF-U/UH/MIAR/TIS-2012） 2011-2012 澳门博彩业服务质量的关键维度及其对顾客资产的驱动作用研 究，澳门基金会资助项目 （项目编号：MF-U/UH/MIAR/TIS-2011） 2011-2012 澳门青年参加义务工作之内外动机与社会资本形成 之关系研究，澳门教育暨青年局资助项目 （资助编号：YISS2012-17）

近期论文

Shi, L., Shi, G. C. & Qiu, H. G.(2018), General review of intelligent agriculture development in China, China Agricultural Economic Review, (SSCI), In press Nguyen, A. & Shi, G. C. (2018), Consumer Normative Expectations of Merit-based versus Personal-based Preferential Pricing in the US and China, Journal of Marketing Development and Competitiveness, In press Yan, L., Liu, M. T., Chen, X., Shi, G. C. (2016), An Arousal-based explanation of affect dynamics, European Journal of Marketing, (SSCI), 50 (7/8), 1159-1184. Shi, G. C., Bu, H. M., Ping, Y., Liu, M. T. & Wang, Y. G. (2016), Customer Relationship Investment and Relationship Strength: Evidence from Insurance Industry in China, Journal of Services Marketing, (SSCI), 30 (2), 201-211. Lai, I. K. W. & Shi, G. C. (2015), The Impact of Privacy Concerns on the Intention for Continued Use of an Integrated Mobile Instant Messaging and Social Network Platform, International Journal of Mobile Communications, (SSCI), 13 (6), 641-669. Chu, R. W., Liu, M. T. & Shi, G. C. (2015), How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers, Asia Pacific Journal of Marketing and Logistics, 27 (1), 40-60. Zhou, X., Shi, G., Liu, M., Bu, H. (2015), The Mediating roles of renqing and ganqing in Chinese relationship marketing, Nankai Business Review International, 6 (2), 156-176. Cao, T., Shi, G., Yin, Y. (2014), How to repair customer trust of high-risk products after negative publicity. Nankai Business Review International, 5 (4), 382-393. Liu, M., Wong, I., Chu, R., Shi, G., Brock, J., Tseng, T.(2014), Can a socially responsible casino better retain its management staff? From an internal customer perspective, Asia Pacific Journal of Marketing and Logistics, 26(4), 520-539. Liu, M. T., Wong, I. A., Shi, G. C., Chu, R. W., Brock, J.(2014), The Impact of Corporate Social Responsibility (CSR) Performance and Perceived Brand Quality on Customer Based Brand Preference, Journal of Service Marketing (SSCI), 28(3), 181-194. Liu, M. T., Brock, J., Shi, G. C., Chu, R. W. & Tseng, T. H. (2013). Perceived Benefits, Perceived Risk, and Trust Influences on Consumers’ Group Buying Behavior. Asia Pacific Journal of Marketing and Logistics, 25 (2), 225-248. He, J., Wang, Y. G., Ge, L., Shi, G. C. & Yao, S. J. (2012). Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies. Psychology and Marketing (SSCI), 29(4), 209–225 Shi, G. G. & Bu, H. M. (2012). A Study on the Relationships among Higher Education Service Quality, Student Satisfaction and Loyalty. Journal of Research in Higher Education of Engineering, 135 (4), 90-98. (In Chinese) Wang, Y. G., Shi, J. J., Ma, S., Shi, G. C. & Yan, L. L. (2012). Customer Interaction in Virtual Brand Communities: Evidence from China. Journal of Global Information Technology Management (SSCI), 15 (2), 46-69. Shi, G. C., Shi, Y. Z., Chan, K.K., Liu, Matthew T. & Fam, K. S. (2011). The Mediating Role of Renqing between Customer Relationship Investment and Relationship Commitment in China. Industrial Marketing Management (SSCI), 40(4)496-502. Liu, M. T., Shi, G. C., Wong, I. A., Hefel, A. & Chen, C. Y. (2010). How Physical Attractiveness and Endorser-Product Match-up Guide Selection of a Female Athlete Endorser in China. Journal of International Consumer Marketing, 22(2):169–181. Shi, G. C., Shi, Y. Z., Chan, K. K. & Wang, Y. G. (2009). Relationship strength in service industries: A measurement model. International Journal of Market Research (SSCI), 51(5), 659-685. He, J., Wang, Y. G. & Shi, G. C. (2009) Antecedents of Relationship Strength and Its impact on Performance, World of Management, 2009(5):180-181.(In Chinese) Shi, G. C. & Ping, Y. (2008). A Study on the Relationship between Customer Satisfaction and Loyalty in the Catering Industry of Macao, Journal of Macau University of Science and Technology, 2 (2): 13-19. Lam, K.C. & Shi, G. C. (2008). Factors affecting Ethical Attitudes in Mainland China and Hong Kong, Journal of Business Ethics (SSCI), 77 (4): 463-479. Shi, G. C., Wang, Y. G. & Liu, X. Y. (2007). The Impact Of Customer Relationship Strength on Sales Effectiveness and Relationship Profitability in Services Selling. International Journal of Business Research, 7, 152-160 Shi, G.C., Chan, A. K., Shi, Y.Z., & Wang, Y. G. (2006). Dimensions and Determinants of Customer Relationship Strength in Services Selling. Journal of Academy of Business and Economics, 6, 140-154. Wang, Y. G., Kandampully, J., Lo, H. P., & Shi, G. C. (2006). The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study, Corporate Reputation Review, 9(3), 179-195. Wang, Y. G., Shen, J. Y., & Shi, G. C. (2005). How Brand Assets Drive the Performance of Customer Relationship Management: An Empirical Research from an Analytical Perspective. Journal of Management, 6, 706-711. (In Chinese) Shi, G. C., Wang, Y. G., Xing, J. G., & Yu, B. (2005). Relationship strength: Scale development and construct validation. Nankai Business Review, 8 (3), 74-82. (In Chinese) Shi, G. C. (2002). On the competence of the Chinese multinational companies in the international market. Reform of Economic System, 2002.9, 111-113. (In Chinese) Shi, G. C. (2000). A starting point for the Chinese foreign trade companies to develop foreign markets directly. Inquiry Into Economic Problems, 213, 57-58. (In Chinese) Shi, G. C. (1996). On focus group: A marketing research approach. Factory Management, 1996. 12, 35 (In Chinese) Shi, G. C. (1996). How can Chinese enterprises make use of marketing research. Shanghai Enterprises, 1996.10, 42-43 (In Chinese) Hu, L. X. & Shi, G. C. (1996). On economy of entrusting-operation. Journal of Qigndao Institute of Architecture and Engineering, 1996.9, 62-66 (In Chinese) 专著章节 Monagraph/Book Chapters: Shi, G. C. (2009). Customer Relationship Strength in Relationship Marketing: An Investigation with Empirical Evidence from the Insurance Industry in China, Saarbrücken: VDM Verlag Dr. Müller. (Available at www.amazon.com) Huang, S. Q., Wen, W., & Shi, G. C. (1998). A Practical Course of Business English, (ISBN: 7-5064-1415-5), Beijing: China Textile Press. Jiang, J. G., Kang, Q. Q., & Shi, G. C. (1997). Modern Enterprise, (ISBN: 7-5436-1422-7), Qingdao: Qingdao Press. Li, J. Y., Shi G. C. & Chen, X.W. (1996). International Trade and Public Relations, (ISBN: 7-5436-1335-2), Qingdao: Qingdao Press. 会议论文 Conference Proceedings Shi, W. Shi, G. C. & Bu, H. M.(2018), Customer Relationship Strength of Smart Phone Apps, Proceedings of 2018 China Marketing International Conference(CPCI), July 20-22, Shanghai, China. Liao, X., Shi, G. C., Li, X, H. & Xu, G. L. (2018), A Study on Customer Commitment and Customer Switching Intention in Securities Service Industry, Proceedings of 2018 China Marketing International Conference(CPCI), July 20-22, Shanghai, China. Zheng, Y. H. & Shi, G. C. (2018), A Study on the Attitude of WeChat Users to WeChat Marketing Information Based on the Theory of Planned Behavior, Proceedings of 2018 China Marketing International Conference(CPCI), July 20-22, Shanghai, China. Dang, Y. W., Shi, G. C. & Du, Y. (2018), Customer Commitments and Relationship Investments in the Automobile Maintenance Industry, Proceedings of 2018 China Marketing International Conference(CPCI), July 20-22, Shanghai, China. Kong, Q. & Shi, G. C. (2018), Social Currency, Flow Experience and Brand Love of Live Video Streaming Platforms, Proceedings of 2018 China Marketing International Conference(CPCI), July 20-22, Shanghai, China. Zheng, Y. H., Shi, G. C. & Dang, S. T. (2017), A Study on Factors Influencing User's Attitude towards Transportation Network Service in China, Proceedings of 2017 China Marketing International Conference (CPCI), July 14-17, Beijing, China. Liao, X, Shi, G. C. & Shi, Y. (2017), An Empirical Study of Perceived Quality and Consumer Relationship Quality based on Online Shopping, Proceedings of 2017 China Marketing International Conference(CPCI), July 14-17, Beijing, China. Dang, Y. W., Shi, G. C. & Qing, B. (2017), Factors that Affect Use Intention for Financial Products through Internet, Proceedings of 2017 China Marketing International Conference(CPCI), July 14-17, Beijing, China. Nguyen, A. & Shi, G. C. (2017), Consumer normative expectations of merit-based versus personal-based preferential pricing in the US and China, American Marketing Association Educators' Conference Proceedings, February 17-19, Orlando, USA. Yin, Y.T., Shi, G. C. & Cao, T. (2016), Antecedents of Brand Experience in Non-Transaction Virtual Community, Proceedings of 2016 China Marketing International Conference(CPCI), July 8-11, Qingdao, China. Zhang, W. L. & Shi, G. C. (2016), Conceptualization of Pre-purchase Brand Experience for High-involvement Products, Proceedings of 2016 China Marketing International Conference(CPCI), July 8-11, Qingdao, China. Liu, M., Shi, G., Tseng, T. (2015), Do customers prefer casinos with CSR? AMS-World Marketing Congress of AMS Biannual Conference Proceedings, July 14-18, 2015, at Palace Hotel, Bari, Italy. Shi, G. C., Cao, Liu, M. T. & Bu, H. M. (2014). Responsible Gambling and Customer Commitment, The World Business Ethics Forum, Dec.9-11, Macau, China. Bu, H. M., Shi, G. C. & Liu, M. T. (2014). A Study on Consumer Repulsion：Evidence from China, American Marketing Association Educators' Conference Proceedings, August 1-3, San Francisco, USA Shi, G. C., Xu, Z. K. & Zhang, S. A. (2014). Antecedents and Consequence of Catering Brand Experience, 2014International Conference on Experiential Learning in Hospitality and Tourism, May 20-23, Macau, China. Shi, G. C., Ping, Y., Liu, M. T. & Wang, Y. G. (2012). Investments in Customer Relationships and Relationship Strength: Evidence from Insurance Industry in China. American Marketing Association Educators's Conference Proceedings, August 13-16, Chicago, USA Liu, M. T., Shi, G. C., Brock, J. & Chu, R.(2011). Chinese Consumers Group Buying Behavior Analysis, World Marketing Congress of AMS Biannual Conference Proceedings, July 19-23, 2011, Reims, Champagne, France Liu, M. T., Brock, J. & Shi, G. C. (2011). The Consumers Online Group Buying Influential Factor Model, Academy of Marketing Science (AMS) Annual Conference Proceedings, May 23-27, 2011, Coral Gables, Florida, USA Shi, Y.Z., Shi, G.C., &Chan, K.K. (2010). How Is Customer Relationship Investment Transformed into Relationship Commitment:The Case of China. Proceedings of Australian and New Zealand Marketing Academy Annual Conference, December 8-11, Newzealand, 2010, 1-5 Shi, G. C., Shi, Y. Z., Chan, K. K. , Liu, M. T. & Fam, K. S. (2010). Customer Relationship Investment, Renqing and Relationship Commitment. Proceedings of Academy of Marketing Annual Conference, July 6-8, United Kingdom. 2010(215) 1-7. Liu, M.T. & Shi, G. C. (2009). Putting Web Gambling Consumer Marketing in its Place: A Macau Example. Proceedings of Academy of Marketing Annual Conference, July 7-9, United Kingdom. 2009(171) 1-6. Wang, Y. G., Xing, J. G., & Shi, G. C. (2007). Managing Customer Relationship Activities for the Favorable Relationship Strength: A Competence-based Perspective in the Context of a Chinese Service Industry. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume4, 231-6. Wang, Y. G., Zhang, X., Shi, G. C., Dong, Y. R., & Yao, Z. (2006). A Moderated Model of Corporate Entrepreneurship and Market Performance: A Chinese Study. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume3, 674-80. Wang, Y. G. & Shi, G. C. (2006). Customer asset management orientation and its performance implications: the role of NPD. Proceedings of IEEE International Conference on Management of Innovation and Technology. June 21-23, Singapore. Sun, L. Y., Shi, G. C., & Gao, H. (2006). Organizational Culture Moderating the Market Orientation: Employees’Intrapreneurial Behaviors Relationship and Performance Implication. Proceedings of 2nd International Association for Chinese Management Research. June 15-18, Nanjing, China. Shi, G. C., Chan, K. A., Shi, Y. Z., & Wang, Y. G. (2005). Customer relationship strength in service selling: Construct definition, scale development, and validation. AMA Educators’ Conference Proceedings, Volume 16, 317-318. Wang, Y. G., Han, S. P., & Shi, G. C. (2005). The dimension of customer loyalty and its key drivers: An integrated framework in perspective of customer equity management. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume2, 204-210. Shi, G. C. & Chan, K. A. (2004). Relationship strength in relationship marketing: A conceptual framework for its measurement, antecedents and consequences in Chinese setting. Proceedings of Annual World Business Congress of IMDA, Volume 13, 927-935.