个人简介

AreasofTeachingExpertise TourismMarketing ConsumerBehavior ResearchMethod TravelandHotelServiceManagement ManagementofLeisureEntertainment BusinessesQualifications [AcademicQualifications] 2003–2010 Ph.D./Park,RecreationandTourismResources/ MichiganStateUniversity/ USA 1998–2001 MBA/TourismManagement/KeimyungUniversity/RepublicofKorea 1992–1996 BS/CommunityDevelopment/DaeguUniversity/RepublicofKorea[TeachingExperiences] 7/2017–present AssociateProfessor/FacultyofHospitalityandTourism Management /MUST 2/2012–6/2017 AssistantProfessor/FacultyofHospitalityandTourismManagement/MUST 9/2010–1/2012 Lecturer/DepartmentofTourismManagement/ DaeguUniversity 8/2011–1/2012 Lecturer/DepartmentofHotelManagement /CatholicUniversityofDaegu 3/2011–8/2011 Lecturer/Department ofTourism/Yeong-NamCollegeofScienceandTechnology 9/2010–8/2011 Lecturer/Department ofTourismManagement/KeimyungUniversity 1/2007–5/2007Instructor/DepartmentofCommunity,Agriculture,RecreationandResearchStudies/ MichiganStateUniversity[ProfessionalQualifications] MemberofAsiaPacificTourismAssociation MemberofTravelandTourismResearchAssociation MemberofTourismSciencesSocietyofKorea Editorial Advisory Board Member of the International Interdisciplinary Business-Economics Advancement(IIBA)JournalScientificCommitteeMemberoftheInternationalConferenceonTourism Scientific Committee Member of Global Conference on Services Management AdHocReviewerofJournalofTravel &TourismMarketing AdHocReviewerofAsiaPacificJournalofTourismResearch AdHocReviewerof IIBAJournal AdHocReviewerofAsiaPacificTourismAssociationAnnualConference CertifiedProfessionalEnglishTourismTranslatorbyKoreaTourismOrganization CertifiedSocialEducationSpecialistbyTheMinisterofEducation,RepublicofKorea

研究领域

HospitalityandTourismMarketing TouristBehaviorandDecision-MakingCulturalTourism ConventionandEventManagementGamingandEntertainmentBusinesses SustainableTourism

ResearchGrants/Projects 2014–2016 Principle Investigator, Macau University of Science and Technology. “A Comparative Study of the Motivations, Activities, Overall Satisfaction and Post-Trip Behaviors of InternationalTouristsinMacau.”MOP30,000. 2012–2013 Principal Investigator, Macau University of Science and Technology. “A Comparative StudyofInternationalPleasureTouristMotivations,ActivitiesandOtherTravel-Related CharacteristicstoVisitMacau.”MOP30,000.2003–2007 Researcher,RecreationalMarineResearchCenter/RecreationalIndustrialResearch Center/ Department ofPark,Recreation andTourism Resources/ Departmentof Community,Agriculture,RecreationandResearchStudies,MichiganStateUniversity. “AnnualCraftSpendingandMarinaSurvey”“FloridaMarinaMonitoringandTrackingSurvey” “TheU.S.NationalMarinaMonitoringandTrackingSurvey” “TheU.S.NationalMarineManufacturersAssociation(NMMA)Survey” “RV(RecreationalVehicle)andCampShowSurvey”“MichiganBoatingIndustrialAssociation(MBIA) CompensationandBenefitSurvey” “TheU.S.National BoaterPanelSurvey”“TheU.S.BoatShowSurvey” “BoaterAttitudesRegardingRequirementstoWearLifeJacketsWhileUnderwayina RecreationalBoatSurvey”“TheU.S.Great LakesStudy” “ParagonCasinoSurvey” “TheU.S.NationalMarineBankersAssociation(NMBA)Survey” “MarinaBusinessLeadersOutlook(MBLO)Survey”“Farm andRanchRevenueDiversificationSurvey”“WeeklyCampgroundSurvey”

近期论文

1.Park, S. H., Hsieh, C.-M.*, & Miller, J. C. (2019). Perceived quality and value in resort hotel customers: examining the length of stay as a moderator. International Journal of Tourism Sciences, 19(2),29-42.doi=10.1080/15980634.2019.1621515 2. Park,S.H.,Hsieh,C.-M.*,& Miller,J.C.(2018).Moderatingeffectsofrecreationspecializationon the quality-value-loyalty chain: a case of the Taroko Gorge Marathon. International Journal of TourismSciences,18(1),29-42.doi=10.1080/15980634.2018.1438102 3. Hsieh, C.-M., Huh, C.*, & Park, S. H. (2017). A Study of Two Stakeholders’ Attitudes toward Sustainable Tourism Development: A Comparison Model of Penghu Island in Taiwan. PanPacificJournalofBusinessResearch,8(1),2-28. 4. Park, S. H., Hsieh, C.-M., & Lee, C.-K.* (2017). Examining Chinese college students’ intention to travel to Japan using the extended theory of planned behavior: Testing destination image and the mediatingrole of travel constraints. Journal ofTravel and TourismMarketing, 34(1), 113-131. doi=10.1080/10548408.2016.1141154 5. Hsieh, C.-M., Park, S. H.*, & McNally, R. (2016). Application of the extended theory of planned behavior to intention to travel to Japan among Taiwanese youth: Investigating the moderating effect of past visit experience. Journal of Travel and Tourism Marketing, 33(5), 717-729. doi=10.1080/10548408.2016.1167387 6. Park, S. H.*, Hsieh, C.-M., & Miller, J. C. (2015). Investigating tourists’ casino retention: Cross-cultural comparison with Chinese and Westerners. International Journal of Tourism Sciences,15(1-2),30-43.doi:10.1080/15980634.2015.11188747. Hsieh, C.-M., Park, S. H.*, & Hitchcock, M. (2015). Examining the relationships among motivation, service quality and loyalty: The case of the National Museum of Natural Science. AsiaPacific Journal of Tourism Research, 20(Sup 1), 1505-1526. doi=10.1080/10941665.2015.1013143 8. Park, S. H.*, Lee, C.-K., & Miller, J. C. (2015). A comparative study of the motivations, activities, overall satisfaction and post-trip behaviors of international tourists in Macau: Mainland Chinese, Hongkongese, Taiwanese and Westerners. Asia Pacific Journal of Tourism Research, 20(10),1174-1193.doi=10.1080/10941665.2014.965184 9. Park, S. H.*, & Hsieh, C.-M. (2013). Segmenting potential market of recreational disc golf by beliefs and participation intention: A case of college students. Journal of Macau University ofScienceandTechnology,7(2),103-111. 10.Park, S. H., & Oh, I.-K.* (2012). Segmenting silver market with their dining-out behavior:CHAID-basedDecisionTree.JournalofTourismSciences,36(4),187-209. 11.Park, S. H., & Noh, J.-H.* (2011). Segmentation of exhibition visitors by using CHAID treebased analysis: A case of HOMDEX 2008’ attendees. Journal of Tourism and Leisure Research,23(8),361-380. 12.Park, S. H., & Kim, M.-K.* (2011). Market segmentation by motivation for attending medical tourism in Korea: Potential tourism consumer in Taiwan. Journal of Tourism Sciences, 35(5),305-317. 13.Park, S. H., & Noh, J.-H.* (2011). An examination of the effects of motivation and marketing factors on destination choice of Taiwanese island tourists. Korean Journal of BusinessAdministration,24(2),1139-1160. 14.Park, S. H.* (2010). Segmentation by recreational boating activities: The case of U.S. boatowners.JournalofKoreanInstituteofForestRecreation,14(3),77-85. 15.Park, S. H.*, Hsieh, C.-M., & McNally, R. (2010). Motivations and marketing drivers of Taiwanese island tourists: Comparing across Penghu, Taiwan and Phuket, Thailand. Asia PacificJournalofTourismResearch,15(3),305-317.doi:10.1080/10941665.2010.503622 16.Huh, C.*, & Park, S. H. (2010). Changes in patterns of trip planning horizon: A cohort analytical approach. Journal of Hospitality Marketing & Management, 19(3), 260-279. doi:10.1080/10941665.2010.503622 17.Park, S. H.* (2009). Segmentation of boat show attendees by motivation and characteristics: A study of New York National Boat Show. Journal of Convention & Event Tourism, 10(1), 27-49.doi:10.1080/15470140902779936 18.Park, S. H., & Hsieh, C. M. (2008). Motivations between Island Tourists. GlobalEDGE BusinessReview,2(8),1-2.[ConferenceProceedings] 1.Park, S. H., & Hsieh, C.-M. (2019). Well-being perception and festival loyalty: Moderating effect of first-time versus repeat attendees. Presented at the 1st Convergence Tourism Contents Society (COTOCO) International Conference, Hakuba, Japan, July 6-8, 2019. The Convergence Tourism ContentsSociety&Hakuba GORYU. 2. Park, S. H., & Hsieh, C.-M. (2019). Understanding festival attendees’ Experience on Satisfaction, Subjective Well-Being and Loyalty. Presented at the 2nd Global Congress of Special Interest Tourism&Hospitality(GLOSITH),Taipei,Taiwan,April20-22,2019.MingChuanUniversity. 3. Park, S. H., & Hsieh, C.-M. (2018). Residents’ perception of the impacts on casino development, benefits and their supports. Presented at the Pan Asia International Tourism Conference (PAITOC) 2018, Seoul, Korea, July 4-6, 2018. In Proceedings of the Pan Asia International Tourism Conference(PAITOC2018).TourismSciencesSocietyofKorea.4. Park, S. H. (2018). Motivations and Characteristics of Creative Tourist Market. Presentation at the CREATOUR 2nd International Conference, Braga, Portugal, June 7-9, 2018. In: Patrick Brouder andDaniela Jelincic (Eds.),Abstractsbook oftheEmerging andFuture TrendsinCreative Tourism. UniversityofMinho.5. Hsieh, C.-M., & Park, S. H. (2017). Hierarchical Analysis of the Service Marketing Triangle in ThemeParks. Proceedings of the 2017 TOSOK International Tourism Conference.Ulsan,Korea, July5-7,2017. 6. Park, S. H. (2017). Cultural Market Segmentation by Motivation: The Case of Macau. The Book of Abstracts of the International Conference on Tourism (ICOT2017). Chiang Mai, Thailand, June 28–July1,2017.7. Park, S. H. & Hsieh, C.-M. (2017). Investigating the Determinants of Destination Loyalty and Cross-Cultural Moderating Effect. Proceedings of the 1st Global Congress of Special Interest Tourism&Hospitality.Beppu,Japan,June24-26. 8. Xu, Q. & Park, S. H. (2017). The Effects of Travel Motivation, Destination Personality and SelfCongruity on Destination Loyalty. Proceedings of the 2017 Asia Pacific Forum for Graduate StudentsResearchinTourism.Daegu,Korea,June22-24,2017. 9. Park, S. H., & Xu, Q. (2016). Segmentation of international tourist market by travel motivation: A case study of Macau. Proceedings of the 2016 TOSOK International Tourism Conference. Pyeongchang,Korea,July13-15,2016.10.Hsieh, C. M., & Park, S. H. (2016). Can luxury hospitality coexist with environmental protection activities in five-star hotels? Proceedings of the 2016 TOSOK International Tourism Conference.Pyeongchang,Korea,July13-15,2016. 11.Park, S. H., Hsieh, C.-M., & Miller, J. C. (2016). Exploring the moderating effect of cultural background on travel behavior: A case of Mainland Chinese and Western tourists traveling to Macau.Proceedingsofthe2016 TOSOKInternationalTourismConference.Pyeongchang,Korea, July13-15,2016.12.Hsieh, C.-M., Lee, C.-H., & Park, S. H. (2015). Estimating recreation demand based on the perceptions of cultural distance among Chinese inbound tourists to Taiwan. Proceedings of the 5thInternational Conference on Tourism and Hospitality between China and Spain (ICTCHS2015) and the 3rd International Tourism Forum at Nankai University ITFN2015. Tianjin, China. September 3 -6,2015. 13.Park, S. H., & Hsieh, C.-M. (2015). Investigating tourists’ casino retention: Cross-cultural comparison with Chinese and Westerners. Proceedings of the 2015 TOSOK International TourismConference.Seoul,Korea,July1-3,2015.14.Park, S. H., & Hsieh, C.-M. (2015). Effects of tour guides’ proactive personalities and psychological contracts on their subjective well-being. Proceedings of the 2015 World Hospitality and TourismForum(WHTF2015),Seoul,Korea,June25-27,2015. 15.Park, S. H., & Hsieh, C.-M. (2015). An analysis of the Mainland Chinese group package tour in Macau. Proceedings of the 2015 International Conference on Hospitality, Tourism and Leisure (ICHTL2015),Taipei,Taiwan,May17-18,2015. 16.Park, S. H., Hsieh, C.-M., & Lee, C.-H. (2014). Investigating the moderating effect of recreation specialization on the quality-value-loyalty chain in mega events: A case of the 2013 Taroko Gorge Marathon. Proceedings of the 2014 TOSOK International Tourism Conference. Kangneung, Korea,July2-4,2014. 17.Park, S. H., & Noh, J. H. (2014). A comparative analysis of international tourists’ experience and satisfaction in Macau. A proceeding of the 2014 International Conference on Experiential LearninginHospitalityandTourism(ELHT2014).MacauSAR,China,May20-23,2014. 18.Park, S. H. (2014). Macau tourism marketing strategy and gaming industry. The 2014 International Conference on Service Innovation and Knowledge Value-added at Yu-Da University of Science andTechnology.Taichung,Taiwan,May8-9,2014.19.Park, S. H., Lee, C.-H., & Hsieh, C. M. (2014). Evaluating Perception on Cultural Distance and Recreation Demand: A Case of Mainland Chinese Inbound Tourists to Taiwan. Proceedings of the 2014 Asia-Pacific Social Science Conference (APSSC 2014). Seoul, Korea, January 8 - 10, 2014. 20.Park, S. H., & Hsieh, C. M. (2013). The roles of motivations, activities, satisfaction in international tourists’ behavioral intentions: Cross-cultural perspectives. Proceedings of the 2013 TOSOKInternationalTourismConference.Seoul,Korea,July3-5,2013. 21.Ji, M., Park, S. H., & Hitchcock, M. J. (2013). Macau's Losofonia Festival: The Perceptions of Tourists and Locals. Proceedings of the World Conference on Hospitality, Tourism and Event Research &InternationalConvention&ExpoSummit2013.Bangkok,Thailand,May25-28,2013. 22.Park, S. H., Chang, M.-C., & Lee, C.-K. (2013). A Comparative Study of International Tourist Motivations, Activities, and Satisfaction levels to Visit Macau: Chinese, Hongkongese, Taiwanese and Western Tourist Groups. Proceedings of the 11th Asia Pacific Council on Hotel, Restaurant, and Institutional Education (CHRIE) Conference. Macau SAR, China, May 21 - 24, 2013.23.Ji, M., & Park, S. H. (2013). An Examination of the Perceived Festival Quality and Visitors' Satisfaction. Proceedings of the 11th Asia Pacific Council on Hotel, Restaurant, and InstitutionalEducation(CHRIE)Conference.MacauSAR,China,May21-24,2013. 24.Park, S. H., & Lai, K. W. (2013). Segmenting and Profiling Macau Yacht Show Visitors Using Attendance Motivation. Proceedings of the China Tourism and China Hotel-Branding Forum 2013.HongKongSAR,China,May16 -18,2003. 25.Zhou, J., & Park, S. H. (2012). Evolution of the Industry Life Cycle Characteristics of Variables after Macau Gambling Liberalization. The First Asia Pacific Conference on Gambling & CommercialGamingResearch.MacauSAR,China,November5-8,2012.26.Park, S. H., & Hsieh, C. M. (2012). Segmenting Potential Market of Recreational Disc Golf by Beliefs and Participation Intention: A Case of College Students. Proceedings of the 2015 TOSOKInternationalTourismConference.Ulsan,Korea,July4-6,2012. 27.Yang, B. C., Park, S. H., & Lai, I. K. (2012). Measurement of Service Quality for the Luxury Hotel IndustryinMacau.Proceedingsofthe2012TOSOKInternationalTourismConference.Ulsan,Korea, July4-6,2012. 28.Hsu, Y., Hsieh, C.-M., Chick, G., Yeh, C., & Park, S. H. (2012). Leisure Constraints in Six Taiwan Cities. Proceedings of the 6th World Conference for Graduate Research in Tourism, Hospitality andLeisure.Fethiye,Turkey,April24-29,2012. 29.Park, S. H. (2011). Using CHAID Decision-Tree Algorithm for a market segmentation: U.S. Boat Show Case. Proceedings of the 2011 Korea Convention Sciences Society Conference. Changwon,Korea,November16-17,2011.30.Hsieh, C.-M., Park, S. H., & Huh, C. (2011). Moderation Effect of First-Time & Repeat Visitors to a Festival and Their Support for Sustainable Tourism Development: A Case of Yilan International Children’s Folklore & Folkgame Festival, Taiwan. Proceedings of the 2011 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Annual Conference. Denver, U.S., July27 -30,2011.31.Hsieh, C.-M., Park, S. H., Chen, L. C., & Yang, C. H. (2011). An Examination of the Relationships among Resort Hotel Customers’ Motivations, Perceived Service Quality and Value: Length of Stay as a Moderator. Proceedings of the 10th Asia Pacific Forum for Graduate Students Research inTourism.Singapore,July14-17,2011. 32.Hsieh, C.-M., & Park, S. H. (2011). Investigating the relationships among cultural tourists’ motivations, perceived service quality, relationship quality, and loyalty: Membership status as a moderator. Proceedings of the 2011 TOSOK International Tourism Conference, 139-158. Seoul,Korea,July4-6,2011. 33.Park, S. H., & Oh, I.-K. (2011). The CHAID Tree-Based Segmentation: Silver Consumer’s Characteristics and Behaviors in Dining-out. Proceedings of the 70th Tourism Sciences Society ofKoreaConference.Suwon,Korea,July3-6,2011. 34.Park, S. H., & Noh, J.-H. (2011). CHAID Tree-Based Segmentation: Focused on Level of Satisfaction and Recommendation of Industrial Exhibition Visitors. Proceedings of the 38th Korea AcademicSocietyofTourismandLeisureConference,139-158.Seoul,Korea,May21,2011.35.Park, S. H., & Kim, M.-K. (2011). Market Segmentation by Motivation for Attending Medical Tourism in Korea: Potential Tourism Consumer in Taiwan. Proceedings of the 69th Tourism SciencesSocietyofKoreaConference.Jeju,Korea,Feb.15-16,2011. 36.Park, S. H., & Huh, C. (2010). An analysis of the Performing Arts Consumer: Developing Market Segments byUsing CHAID. Proceedings of the 2010 International Council on Hotel Restaurant and Institutional Education (I-CHRIE) Annual Conference. San Juan, Puerto Rico, U.S., July 28 - 31, 2010. 37.Hsieh, C.-M., Park, S. H., & Huh, C. (2010). A Comparison Model of Residents' and Tourists' Attitudes Toward Sustainable Tourism Development: A Case of Penghu Island in Taiwan. Proceedings of the 41st Annual Travel and Tourism Research Association (TTRA) Conference. San Antonio,Texas,U.S.,June18-21,2010.38.Hsieh, C.-M., Vander Stoep, G., & Park, S. H. (2010). An Examination of the Determinants of Museum Visitors' Revisit Intentions. Proceedings of the Museum Conference. Taipei, Taiwan, May 17-19,2010.39.Noh, E. J., Park, S. H., & Vander Stoep, G. (2010). Cross-Cultural Comparison of Tourist Information Assessment of South Korea among Chinese, Japanese and Western-based Travelers: Importance-Performance Analysis. Proceedings of the 5th World Conference for Graduate Research inTourism,HospitalityandLeisure.Cappadocia,Turkey,May25-30,2010. 40.Huh, C.,Park,S.H.,& Holecek, D.F. (2009). A Longitudinal InvestigationofActivityParticipation at Travel Destination: A Cohort Analytical Approach. Proceedings of the 40th Annual Conference of TravelandTourismResearchAssociation(TTRA).Honolulu,Hawaii,U.S.,June21-24,2009.41.Park, S. H., & Hsieh, C.-M. (2009). An Examination of Sustainable Development of Festival Tourism. Annual Graduate Academic Conference at Michigan State University, East Lansing, MI, U.S.,March17,2009.42.Hsieh, C.-M., & Park, S. H. (2009). The Feasibility of Sustainable Cultural Tourism: The Case of International Children’s Folk Art Festival (ICFAF), Taiwan. Proceedings of the International ConferenceonFestivals&EventsResearch(ICFER).Orlando,FL,U.S.,January18-21,2009. 43.Park, S. H., & Huh, C. (2009). Segmentation of Boat Show Attendees by their Motivation and Characteristics: A Case of New York National Boat Show. Proceedings of the 14th Annual Graduate StudentResearchConferenceinHospitalityandTourism. LasVegas,NV,U.S.,January4-6,2009.44.Hsieh, C.-M., & Park, S. H. (2008). A Study on the Relationships among International Tourists’ Motivations, Satisfaction and Revisit Intention for Ecotourism. Ecotourism and Sustainable Tourism Conference(ESTC),Vancouver,BritishColumbia,Canada,October27-29,2008. 45.Hsieh, C.-M., & Park, S. H. (2008). “A Comparison of Island Tourist Motivation between Penghu, Taiwan and Phuket, Thailand.” In: David Klenosky and Cherie Fisher (Eds.), Proceedings of the 2008 Northeastern Recreation Research Symposium, pp. 229 - 235. Bolton Landing, NY, U.S., March30-April1,2008. 46.Park, S. H. (2008). An Analysis of the Cultural Arts Market. The 20th Annual Northeastern RecreationResearchSymposium,BoltonLanding,NY,U.S.,March30-April1,2008.47.Huh, C., & Park, S. H. (2008). “Changes in Patterns of Trip Planning Horizon: A Cohort Analysis Approach,” In: Metin Kozak and Nazmi Kozak (Eds.), Proceedings of the 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Vol. 1, pp. 107-124. Antalya, Turkey, Apr. 22-27,2008. 48.Park, S. H. (2007). “Profile of Recreational Boating Activities: A Case Study of U.S. Boaters,” In: Cathy H.C. Hsu and Henry Tsai (Eds.), Proceedings of the 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, pp. 1104-1111. Houston, TX, U.S.,Jan.4-6,2007.49.Park, S. H., & Mahoney, E. (2006). “Strategic Alliance Formation: Evidence from Canada Tourism Industry,” In: HS Chris Choi (Eds.), Proceedings of the Pre-Conference Graduate Symposium-TTRA CanadaConference,pp.53-58.Montebello,QC,Canada,Oct.14-17,2006. 50.Park, S. H. (2006). “Motivational Factors Influencing Purchase Intention: An Exploratory Study of Boat Shows,” In: Gayle R. Jennings and Sue Beeton (Eds.), the 37th Annual Conference Proceedings Travel andTourismResearchAssociation(TTRA),pp.548-552.Dublin,Ireland,Jun.18-20,2006. 51.Latkova, P., Park, S. H., & Nicholls, S. (2006). “U.S. College Students’ Travel Behaviors and Perceptions: ACaseof theUK asaTravel Destination,”In: Gayle R.Jennings andSue Beeton(Eds.), the37thAnnual Conference Proceedings Travel and Tourism Research Association(TTRA), pp.438446.Dublin,Ireland,Jun.18-20,2006. 52.Park,S.H.,Latkova,P.,&Nicholls,S.(2006).“ImageoftheUnitedStatesasaTravel Destination: ACaseStudyofUnitedKingdom CollegeStudents.”Proceedingsofthe2006Northeastern RecreationResearchSymposium,TourismMarketingI, pp.8-15.BoltonLanding,NY,U.S.,Apr.911,2006.[Bookreviews]Park,S.H.(2005).LeisureEnhancement,ThirdEditionbyMichael J.Leitner,SaraF.LEITNER,ANDAssociates.Binghamton,NY:TheHaworthPress,Inc.JournalofTravelandTourism Marketing,18(4),83-86.