个人简介

Academic QualificationsPh.D. in Marketing, The Chinese University of Hong Kong, Hong Kong, 2007MSc. in International Business, University of Manchester (formerly UMIST), United Kingdom, 2000Bachelor in Business Administration, The Chinese University of Hong Kong, Hong Kong, 1999Related Working ExperiencesResearch Associate, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Aug. 2007 – Feb. 2008)Research Associate (Part-time), Marketing Engineering Center, Department of Marketing, The Chinese University of Hong Kong (Oct. 2005 – Jun. 2006)Project Officer, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Jan. 2001 – Oct. 2005)TeachingUndergraduate CoursesConsumer Behavior (MKTG340)Pricing Strategy (MKTG429)Internet Marketing (MKTG431)Principles of Marketing (MKTG2000)Customer Relationship Management (MKTG4012)Leisure and Lifestyle Marketing (MKTG4018)Postgraduate CoursesDirect Marketing and Customer Relationship Management in IR (MKTG731)

研究领域

Consumer behavior, service marketing, cross-cultural marketing, hospitality marketing

Research ProjectsThe influence of perceived similarity between consumers and review sources on consumer responses, funded by University of Macau, 2020-2021, Principal Investigator.The Role of Temporal Framing and Affect Valence on Advertising Effectiveness, funded by University of Macau, 2011-2012, Co-Investigator.The Determinants of Perceived Control of Casino Customers, funded by ISCG Research Grant, University of Macau, 2011-2012, Principal Investigator.The role of affect valence and perceived brand proximity in comparative advertising, funded by University of Macau, 2010-2011.

近期论文

Ho, Ying, Long W. Lam, Desmond Lam (2019), Gamble more than you want?: A study of casino servicescape, perceived control and unplanned gaming behaviors, International Journal of Contemporary Hospitality Management, 31(2), 557-574. (ABS3)Chan, Nga Cheng and Ho, Ying (2017), The Role of Regulatory Focus and Goal Progress on Goal-directed Consumption Behaviors, Journal of Consumer Marketing, 34(2), 147-155. (ABS1)Ying Ho, Yu-ho Chung and Kin-nam, Lau (2010), Unfolding Large-scale Marketing Data, International Journal of Research in Marketing, Vol. 27, Issue 2, pp. 119-132. (ABS4)Lee, Kam-hon, Gong-ming Qian, Julie H. Yu, and Ying Ho (2005), Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States, Journal of International Marketing, Vol. 13, Issue 1, pp. 1-35. (ABS3)Lau, Kin-nam, Kam-hon Lee, and Ying Ho (2005), Text Mining for the Hotel Industry, Cornell Hotel and Restaurant Administration Quarterly, Vol. 46, Issue 3, pp. 344-362.Lau, Kin-nam, Kam-hon Lee, Ying Ho, and Pong-yuen Lam (2004), Mining the Web for Business Intelligence: Homepage Analysis in the Internet Era, Journal of Database Marketing & Customer Strategy Management, Vol. 12, Issue 1, pp. 32-54.Lau, Kin-nam, Kam-hon Lee, Pong-yuen Lam, and Ying Ho (2001), Web-site Marketing for the Travel-and-Tourism Industry, Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, Issue 6, pp. 55-62.Lau, Kin-nam, Kam-hon Lee, Pong-yuen Lam, and Ying Ho (2001), Web-site Marketing for the Tourism Industry: A Rejoinder, Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, Issue 6, pp. 66-67. (Invited)Selected Books and Book ChaptersHo, Ying and Kam-hon Lee (2007), China Marketing, in Handbook of Research on Asian Business, Henry Wai-chung Yeung, Ed., Edward Elgar, p.182-207. (Invited)Selected Conference Papers and Invited PresentationLai, S.K. and Ho Y. (06/2019). The Influence of Interpersonal Recommendation Attributes on Consumer Behaviors of Dietary Supplements. 41st Annual ISMS Marketing Science Conference. Rome, Italy.Ma, Q., Ho, Y. (06/2017). The Role Of Online Reviews In Mainland Chinese Visitors’ Food And Beverage Related Behavioral Intentions – The Case Of Macau . 39th ISMS Marketing Science Conference. Los Angeles USA.Ho, Y., So, S. I., Chow, W. C. (06/2016). The roles of regulatory focus and attribute value on consumer evaluation. The ISMS Marketing Science Conference. Shanghai, China.Ho, Y., Chan, N.C. (07/2013). The Role of Social Comparison Direction and Comparison Target in Service Delays. 35th ISMS Marketing Science Conference. Istanbul, Turkey.Ho, Y., & Chan, N. C. (08/2011). Effects of Regulatory Focus and Progress Level on Consumer Behavior in Loyalty Programs. 2011 Annual Conference of China Marketing Science. Guangzhou, China.Ho, Y., & Ho, K. Y. (06/2011). The Role of Brand Construal and Affect Valence in Comparative Advertising. 33rd Annual INFORMS Marketing Science Conference. Texas, USA.Ho, Y., & Ho, K. Y. (06/2009). Comparative Advertising: Effects of Affective and Cognitive Information on Brand Evaluation. 31st Annual Informs Marketing Science Conference. Michigan, USA.