Academic QualificationsPh.D., The University of British Columbia, Vancouver, Canada, 1995Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand, 1987. Note: The name has been changed to Sasin School of Management.Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand, 1983TeachingUndergraduate CoursesMKTG220 Principles of MarketingMKTG303 Marketing ManagementMKTG341 Business-to-Business MarketingMKTG411 Integrated Marketing CommunicationsMKTG428 Product ManagementMKTG470 Advertising and Communication ManagementMKTG471 Internet MarketingPostgraduate CoursesIMBC123 Advanced Marketing ManagementIMBC131 Applied Business ResearchGRSC802 Research Writing SeminarMTMK800 Seminar in Management and Marketing Theories
研究领域
Cross-cultural consumer behaviorCultural adaptation in doing businessAdvertising effectsPersuasionConsumers’ information processingPackaging effectsServices marketingPersonality assessments
近期论文
Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia).Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).
