个人简介

[Academic Qualifications] 2008 - 2013 Ph.D / Recreation & Leisure Studies / University of Waterloo, ON,Canada 2005 - 2006 MBA / Hospitality & Tourism Management / University of Guelph, ON, Canada 1997 - 2000 Bachelor / Tourism Management / Thompson Rivers University, BC, Canada 1995 - 1996 Diploma/ Hotel Operation Management/ IMI(Lucern),Switzerland [Professional Qualifications] Present Assistant Professor /FHTM / Macau University of Science and Technology2012 - 2013 Lecturer/FHTM / Macau University of Science and Technology 2002 - 2005 Lecturer / America Institute of Technology, Vancouver, Canada Areas of Teaching Expertise Food and Beverage OperationsEvent Management

研究领域

Experiential Tourism Culture and Heritage Tourism Destination Management Wellness and Spa Tourism Hotel Revenue Management Hotel Branding and Strategic Management

近期论文

[Journal Articles] Lee, H.M. & Smith, S.L.J. (2015). A visitor experience scale: Historic sites and museums. Journal of China Tourism Research, 11(3), 255-277. DOI:10.1080/19388160.2015.1083499 [Conference Papers] Lee, H. & Smith. S.L.J.(2014). Experiential tourism and experiential marketing. In X.W.Jie, E.M. Xu, K. Ali & T.T. Tu(Eds.), Strategy in Emerging Markets: Management, Finance and Sustainable Development: Proceedings of 2013 International Conference on Strategic Management (pp.780-788). Sichuan University Press. Lee, H. (2014). Exploring the Relative Uses and Advantages/Disadvantages of Case Studies versus Scale Development as Alternative Research Designs for Studying Tourism Experiences. In X.W.Jie, E.M. Xu, K. Ali & T.T. Tu(Eds.), Strategy in Emerging Markets: Management, Finance and Sustainable Development: Proceedings of 2013 International Conference on Strategic Management (pp.771-779). Sichuan University Press. Lee, H., Smith, S.L., & Pan, C. (2011, June). Tourism Innovation: Integrating Ginseng in Spa Development- A Case study of Sunmore Ginseng Health Spa in Kamloops, BC, Canada. Paper presented at the First Annual Student Symposium, 2011 Travel and Tourism Research Association International Conference, London, Ontario. Lee, H. & Smith, S.L. (2011). Strategic alliances in Ontario culinary tourism. In X.W. Jie, E.M. Xu, & S.A.Zahra (Eds.), Environment, Low-Carbon and Strategy: Proceedings of 2011International Conference on Strategic Management (pp.125-). Sichuan University Press. Wei, W. & Lee, H. (2009). Hotel revenue management theories and applications. The proceedings of IEEE International Conference on Business Intelligence and Financial Engineering, July 24-26, 2009, Beijing, China. (pp 853-856). Index by EI CD-ROM。 Lee, H. & Forgacs, G. (2006). Optimizing Hotel Revenue through Value Added Packaging (VAP). The Proceedings of Travel &Tourism Research Association (TTRA) Canada Conference Student Symposium,Oct.14-17, 2006, Montebello,QC. (pp 84-88) [Books] Smith, S. L. & Lee, H. (2010). A typology of “theory” in Tourism. In D.G. Pearce & R. W. Butler (Eds.), Tourism research: A 20-20 vision (pp.28-39).Woodeaton, Oxford: Goodfellow Publishing. [Book Review] Lee, H.(2016). Culture Tourism. Annals of Tourism Research. pp. 286-288 DOI : 10.1016/j.annals.2015.12.010