个人简介

Academic QualificationsPh.D. in Marketing, ISCTE, PortugalMBA in Strategic Management, University of Macau , MacauTeachingUndergraduate CoursesMarketing Strategy (MKTG412)Research Methods (MGMT331)Principles of Marketing (MKTG220)

研究领域

The role of marketingMarket driving firmsMarketing strategies of Chinese firmsMarketing performance assessment

Research ProjectsThe role of marketing in emerging market firms, funded by RDAO of the University of Macau, 2017-18, Principal InvestigatorMarket learning and performance of Chinese exporters, funded by the Research Committee of University of Macau, 2005-2006, Principal InvestigatorMarket driving organizations in an emerging economy, funded by the Research Committee of University of Macau, 2012-2014, Principal Investigator

近期论文

Mac, L. and Evangelista, F. (2017), “Transforming learning into export performance by Chinese firms”, Asia Pacific Business Review, Vol 23 Issue 4, pp. 493-508.(ABS2)Mac, L. and Evangelista, F. (2016), “Intensity and diversity of Internationalization among SME exporters in China”, Multinational Business Review, Vol 24 Issue 3, pp. 229 – 248.(ABS2)Evangelista, F. and Mac, L. (2016), “The influence of experience and deliberate learning on SME export performance”, International Journal of Entrepreneurial Behavior and Research, Vol 22 Issue 6, pp. 860 – 879.(ASB2)Mac, L. and Evangelista, F. (2016), “The relative impact of market orientation and entrepreneurship on export performance: Do we really know enough?”, Journal of Global Marketing, Vol. 29 Issue 5, 266-281.(ABS1)Mac, L. and Ho, S. (2015), “The Impact of Internal Marketing on Organizational Commitment: The Mediating Roles of Customer Orientation and Internal Communication”, EuroAsia Journal of Management, Vol 25 Issue 1/2, pp 3-13.Selected Books and Book ChaptersMac, L. and Evangelista, F. (2017), “How Chinese exporters acquire learning capability: Empirical evidence from an emerging economy”, In: Organizational Learning in Asia: Issues and Challenges. Jacky Hong, Robin Snell and Chris Rowley (editors), Elsevier, UK. pp. 122-152.Selected Conference Papers and Invited PresentationZhang, Y.X. and Mac, L. (2019), “Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? “, ISMS Marketing Science Conference 2019.Pan, Ying Jen, Evangelista, F. and Mac, L. (2018), “Value Dimensions of a GPT: An Empirical Study of Outbound Tourists in Taiwan”, The 3rd Annual Conference of the International Place Branding Association (IPBA).Mac, L. and Evangelista, F. (2018), “Proactive and responsive market orientation on marketing exploration and firm performance”, Global Marketing Conference.Mac, L. and Li, J. (2017), “What drives customer leading capability?”, European Academy of Marketing (EMAC) Annual Conference.Mac, L. and Evangelista, F. (2015), “Market Driving Strategy: Some Qualitative Insights”, Australian and New Zealand Academy of Management (ANZAM) Annual Conference.